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4 Ways To Make Complex Marketing Human-Centered
Management of Complexity (Photo credit: michael.heiss) As more and more businesses undergo digital transformation, we see more investments pouring into digital technologies. The aim is to be...
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#BMA14 Takeaway: The Rise Of Humanizing Business Marketing
emotions (Photo credit: dkalo) Last week, at the Business Marketing Association (BMA) 2014 Conference, the theme was “where b2b’s going!” After three days, it became clearer where. Business...
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Modern Marketing Is About Human Connection – Not Robots
Robot Joe (Photo credit: FlySi) This year, more than any in a long time, I am hearing a strong backlash to the volumes of emails and content buyers are receiving. In the past eight months, after...
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To The Modern Buyer, The Human Experience Is Everything
Disney’s Human Element – “You Better Think (Think!!!)” (Photo credit: Scott Smith (SRisonS)) Creating satisfying interaction experiences for buyers today is proving to be more complex than most...
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5 Ways GE Put Human Experience At The Center Of B2B Marketing
Photo Credit: GE Healthcare Over the course of the past few decades, B2B marketing has been perfecting the art of showcasing products or services. In the pre-Internet days, the focus was on the...
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4 Principles For A Human-Centered Approach To Personas in Marketing
Sophia #9 100 Strangers (Photo credit: Just Ard) Often studied in psychology, is the phenomenon of what people say and do is not always what they mean. Lurking in the sub-conscious as well as on...
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Humanize Your Brand With Buyer Personas
English: symbol (Photo credit: Wikipedia) You cannot fake it. You should not even try. What am I talking about? We have plenty of efforts these days focused on humanizing in B2B Marketing. Which I...
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Use Buyer Personas To Humanize Your Content Marketing
English: Picture I made for my goals article (Photo credit: Wikipedia) All businesses and people within businesses become enamored with process at some point. Process is good. Process can also be bad....
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Listening And Empathy: Making Your Marketing More Human-Centered
Listen by Rémy Médard One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy question to...
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How GE Uses Human Connection To Empower B2B Corporate Storytelling
Beth Comstock from the Future of Sotrytelling “Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.”...
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Intervention: Buyer Personas Are Not A Product Requirements Document
Product centricity is still kicking dust up in the perfect storm of changing buyer behaviors and transforming digital technologies. The dust up so thick, most organizations believe they may be...
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